Interview – Russ from Grim Reaper

What got you interested in chocolate?GR2

As a trained pastry chef it was part of my City and Guilds qualification. I always wanted a spicy chocolate and none were available via retail shops, so I created my own.

When did you first make chocolate?

1990.

How was your first attempt at making chocolate?

5 stars… seriously, it didn’t go well!

How and from where do you source your beans/ingredients?

I don’t use beans now, I use Belgian pellets as we make over 20k bars a year, along with pepper sauces, oils and so on, it’s got a little too big to do. However the compromise hasn’t affected the quality, and it allows us to remain fully competitive with 3 bars for £10.

Anything you are particularly proud of about your products?

We have over 70 industry awards for our products, I guess that speaks for itself seeing as we didn’t start trading until 2010. We are known in USA/Canada/South Africa/Australia/EU and further reaches of Europe/Asia, but not so well known here! Probably most proud of our branding images.

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What’s your best selling product?

Evil One Hot Sauce and The Raven Hot Sauce are equally best sellers.

What achievement are you most proud of?

Creation of Purgatory, took two months of failures to get it right on attempt 56.

What are your ambitions for the future?

To grow the company by gathering more wholesale clients.

What’s your favourite type of chocolate?

Dark – 70%.

 

You will be able to purchase Grim Reaper products, from chilli chocolate, to oils and sauces at the Exeter Chocolate Festival. If you can’t wait until then to get your hand on some, you can buy online by clicking here.

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