What got you interested in chocolate?
It’s no secret but Janet and I (Kate) who run The Mallow Tailor love chocolate and art, so wanted to combine these together to make something really special. How many times do we all buy something that looks great and tastes disappointing, or tastes great but looks unappealing? Having experienced this ourselves, we set our benchmark very high to ensure our chocolates not only look the part but also deliver on taste. Never having made chocolates (apart from truffles occasionally for friends), we started right at the beginning and learnt how to mould chocolates, developed our fillings and added an artistic twist and since then we’ve not looked back. Chocolate has always been our indulgence of choice, but now it’s our best friend.
When did you first make chocolate?
I first made boozy chocolate truffles about 8 years ago and have been making marshmallow for friends for 15 years. I am an awful cook, so would entice friends over with my sweet treats rather than my usual burnt offerings. Janet on the other hand is a great cook but had no experience of making chocolate or marshmallow. Between us, we made our first batch of moulded chocolates in December 2018 and then spent 4 months perfecting our technique and fillings and launched our business in March 2019.
How was your first attempt at making chocolate?
Before we started making chocolates professionally, we had both given up our present careers so knew there was a lot riding on getting it right. We initially attempted to dip marshmallow and salted caramel into melted chocolate which was challenging to say the least, the product tasted great, but we realised we would struggle to scale this up. Our first attempts at moulding chocolate were frustrating with not achieving the right shell thickness and chocolates not coming out the moulds – we learnt so much more from what we’ve got wrong rather than what we got right.
How and from where do you source your ingredients?
We only buy high quality ingredients and source locally where we can. We use Callebaut chocolate which is one of the best chocolates in the world. We make our salted caramel filling with Welsh dragon butter and double cream, and flavour with Halen Mon Sea Salt – these local ingredients make the texture and flavour something else. Our marshmallow is infused using loose tea from our local tea emporium in Brecon. We are very lucky living in Wales as there are so many great products you can buy and we try and reflect this in our chocolates. We don’t use any preservatives or artificial flavours in our products so what you taste is 100% real.
Anything you are particularly proud of about your products?
We are a very young company but have drawn in much interest and received endorsements from food professionals and fantastic reviews from customers. We provided wedding favours for our first wedding job which created quite a storm (in a positive way!) which was a very proud moment for us. We’ve also exhibited at the Royal Welsh Show and have been successful in getting a place at the Abergavenny Food Festival so a lot to smile about in 5 months!
What’s your best-selling product?
Our Caramallow in milk chocolate is our best selling product, along with our Salted Caramel in dark chocolate. Our Caramallow is made up of 2 layers of marshmallow with salted caramel on top which people love. Our salted caramel chocolate is a firm favourite with our vegetarian customers.
What achievement are you most proud of?
Producing chocolate and marshmallow in a sustainable way, without giving on quality and taste. I’m also very proud of our website, having designed and built it.
What are your ambitions for the future?
We want to be well established in and outside of the UK and to be successful in supplying our products to at least one of the prestigious UK retailers. Our production is currently done at home, so would like to expand our manufacturing capability away from home and build a team of great chocolatiers/mallow makers.
What’s your mission statement?
To be an internationally recognised artisan that makes the one of the best artisan chocolates and marshmallow and to be a company that people really enjoy dealing with.
What’s your favourite type of chocolate?
Oh god, there are so many! I love the Little Welsh Chocolate Company’s milk chocolate and orange bars of chocolate – they are super smooth and the orange works perfectly with the milk chocolate. Janet loves Lindt chocolate and enjoys the pick and mix counter (too much!) – her favourite filling is orange. So it looks like orange wins here eh?! Maybe we should develop some orange chocolates, there’s an idea…
The Mallow Tailor will be at the Exeter Chocolate Festival with their range of filled chocolates, but if you can’t wait until then to get your hands on some you can order from their website by clicking here.